Since a website is used to share info and facts with the online world or to get more clients in case you offer goods and/or services, it is important to know how it is progressing. What you need for that is a comprehensive report of the visits to the website - how many new individuals have opened it, how many have come back, what web pages they have visited and so forth. It will also be useful if you know how people noticed your site, specifically if you are running a marketing campaign, as you will be able to determine if people have opened your website directly or if they were referred by a search engine or a website where you advertise. This sort of information can help you improve the functionality of the site and, if necessary, adjust your marketing tactics if different parts of the website need to be getting more site visitors. Having detailed statistics offers you a better comprehension of how your Internet site is doing and a better control over your online presence.