If you'd like to protect the info which visitors submit on your website, you'll need an SSL certificate. The abbreviation refers to Secure Sockets Layer and this is a protocol employed to encrypt any info exchanged between an Internet site and its users as to ensure that even if an unauthorized person intercepts any info, they'll not be able to read or use it in any way. The current level of encryption makes it virtually impossible to decrypt the real content, therefore if you have a login form of some kind or you offer products and services online and customers submit credit card info, using an SSL certificate shall be an assurance that the info is protected. Typically a dedicated IP address is needed to install an SSL, which will increase the cost to maintain your website. The additional cost may matter if you run a small web store, a non-profit organization or any other entity which doesn't generate a big income, so to save you the cash, our cloud website hosting platform supports installing an SSL certificate on a shared server IP address, not a dedicated one.