A mailing list is a collection of email addresses that can get the very same e-mail message at the same time. When an email message is sent to the particular address associated with the list, for instance – email@example.com, it is redirected automatically to all of the addresses which are included in that list. This feature will allow you to reach mailing list subscribers without any effort, so you can send bulletins or any other info on a periodic basis to all of your customers. Depending on the app that is used to manage the mailing list itself, email addresses can be added manually by the mailing list’s administrator or users need to register, giving their categorical permission to receive emails in the future. A mailing list will spare you plenty of time and will enable you to remain in touch with your clients easily, which can nourish the reputation of your web site.